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Manufacturers and Distributors of the Highest Quality Swimming Pool Interiors and Supplies


We are headquartered in Arizona since 1995 with distribution and blending facilities in Arizona, California and Texas. Our mission at Universal White Cement is dedicated to always improving and surpassing our customers’ expectations.

As leaders in the swimming pool application process with historically successful product lines such as Finest Finish Blends, we supply all pool interior products, raw materials and accessories to our industry.

We provide support to the craftsmen through product and installation guidelines and updates and through our legendary customer care.

Meet the  Finest Finish Team
We’re here for you!




Randy Liljenquist
Randy LiljenquistPresident
Ryan Liljenquist
Ryan LiljenquistVice President
Astrid Petersen
Astrid PetersenNational Sales & Marketing Manager
Jayme Chapman
Jayme ChapmanCalifornia Sales
Rodney Gutierrez
Rodney GutierrezTexas Sales
Mike Disbrow
Mike DisbrowNorthern CA Sales
John “G” Gharahgozloo
John “G” GharahgozlooEast Texas Sales



Kelly Liljenquist
Kelly LiljenquistTechnical Support
Ken Wammock
Ken WammockSales and Technical Support
Ashley Reyna
Ashley ReynaOffice and Accounts Manager
Sonia Acevedo
Sonia AcevedoPurchasing

Craft & Craftsmanship

The pool interior is the only hand-crafted part of your swimming pool. Our swimming pool interior installation experts across the country are specialists with many years of experience perfecting their trade. They take great pride in their workmanship and we take great pride in the products we put in their hands.

The environment, slight natural irregularities in nature-derived products and the art of the application process make it such that a completely uniform finish without any variation is nearly impossible. Visually perfect consistency in finishes is out of the contractors’ control.

Our commitment is to provide our installation companies high quality products so they can be assured that the process of mixing and applying Finest Finish Blends go smoothly, ultimately giving the consumer a beautiful product that they can use for years to come.

Our Affiliates

Universal White Cement is proud to support ongoing research and development of the swimming pool industry through our strong, long-term relationships with our industry affiliates